About my work

I’m a User Experience Researcher who combines curiosity and creativity to create human-centered experiences for users. I’ve worked with brands like Warner Music Group, Barclays, Uber, the NFL, Apple, American Airlines, and JetBlue.

These days, I’m conducting User Research for Warner Music Group, where I help build music intelligence and analytics solutions for global users. Prior to working in User Research, I employed qualitative and quantitive research skills to my roles across Social Media Insights, Product Marketing, and Analytics.

About me

Outside of work, I’m an accessories designer and illustrator, using research and analysis to forecast trends and develop personal projects. My work has been featured in New York Magazine, PAPER, Redbook, and Lucky Magazine - in addition to licensed by retailers like Urban Outfitters.

I believe being a part of any community means being invested in it. I am always interested in working with organizations focused on equity for and the empowerment of Black and indigenous communities, eliminating data bias, supporting immigrant rights, or advancing LGBTQ+ equality. I am energized by mentoring and supporting others and am always open to chatting with folks looking for mentors or hoping to move into the fields of UX Research, Social Media Analytics, or Product Marketing. You can find me on LinkedIn or book a 30-minute mentoring session with me via ADPList.

Senior User Researcher

Followers

140K

Followers

Assistant VP,
User Research

Product Marketing Manager

of customers believe that user-generated content (UGC) is very helpful when making a purchasing decision.

93%

UGC benefits for your brand

UGC is real people sharing real experiences, making it trustworthy and genuine. This helps build credibility as it's seen as unbiased.
UGC encourages customers to actively participate, creating a sense of community and loyalty. It goes beyond transactions, fostering a stronger connection to the brand.
UGC taps into the creativity of customers, reducing the need for businesses to constantly create content. It's a more affordable way to showcase diverse perspectives.
UGC shows that others have had positive experiences, influencing potential customers. Seeing peers using and enjoying a product builds trust and drives purchasing decisions.
UGC shared on social media expands beyond the immediate audience, increasing brand visibility. It can attract new customers and contribute to trending topics, especially with relevant hashtags or mentions.