Delivering speed to insight for
playlisting strategy

How might we reduce the time and cognitive load for playlist analysis to allow users to focus on driving market strategy and improving revenues?

End-to-End | Mixed-Methods
User Interviews, Contextual Inquiry, Diary Study, Usability Testing

5 Month Study
Report, Personas, and Journey Map

Password Required

Making it easier to generate audience insights for artists

How might we provide artists and their teams with audience insights so that they can create more responsive marketing strategies and identify new markets to reach?

Generative | Quant-ish
Survey

1 Month Study
Report

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Defining competitive payment features for artists & teams

How might we help artists and artist managers easily track and understand their finances and spend more time on what matters: their music?

Generative | Qualitative
Survey, User Interviews

3 Week Study
Report and MVP Requirements

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Using design thinking to align on problems to solve

How might we gain stakeholder alignment and identify the key pain points to address in Digital Supply Chain Management?

Generative | Qualitative
Stakeholder Interviews, Design Thinking Workshops

2.5 Month Study
Executive Summary, Process Flows, Heat Mapping & Collaborative Board

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Understanding user challenges across distribution platforms

How might we provide ADA’s label partners with transparent and effortless control over their music's journey to market?

Evaluative | Mixed-Methods
Survey, User Interviews, Design Sprint

1.5 Month Study
Report, Personas, and Opportunities

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Ensuring quality of care for patients and practitioners

How might the Centers for Medicaid & Medicare improve the way they evaluate the quality of healthcare for its beneficiaries and improve public health outcomes?

Generative | Qualitative
IDIs, Focus Groups, Collaborative Design, Usability Testing

1.5 Month Study
Report, User Roles, and Features

Password Required

Simplifying finance management across the wallet

How might we help Barclays’ users understand, control, and grow their financial options to spend less time worrying about money and more time planning their future?

Evaluative | Mixed-Methods
Surveys, Preference Testing

1 Month Study
Report, Accessibility Challenges

Password Required